Opt for a recognised brand while buying a watch: Jaeger-LeCoultre's Marc De Panafieu

Marc De Panafieu, Regional Brand Director, Jaeger-LeCoultre

What tips should you keep in mind when buying a watch?

The first thing I would tell you is to go to a watch manufacturer that is recognised. Don't go to a brand that is in vogue right now but will probably go out of fashion in two years. Once you've identified a brand, select an iconic line — you cannot go wrong. No one will come up to you in 10 years and go, 'What is that on your wrist?' The third point is about emotion. At the end, wear it and follow your heart.