Oprah Winfrey tweets about losing weight, earns $12 million

LONDON: Popular TV host Oprah Winfrey has raked in $12 million in American company Weight Watchers' shares for posting a tweet about losing weight while still eating bread.

The 61-year-old media mogul is a shareholder in Weight Watchers.

After she posted a short video message about being able to lose 26 pounds, while still eating bread, shares in the weight loss brand, of which she owns $6 million, increased by 18 per cent, or around $2.10 per share, within an hour, according to Market Watch, reported Female First.

The multi-million dollar tweet shared a video link alongside a message, which read: "Eat bread. Lose weight. Whaatt? #ComeJoinMe (sic)"

In the 30-second clip, Winfrey said: "I lost 26 pounds, and I have eaten bread every single day."

Eat bread. Lose weight. Whaaatttt? #ComeJoinMe https://t.co/jUgpk9ToXY https://t.co/xtnB53EwSf

— Oprah Winfrey (@Oprah) January 26, 2016

The star won't be able to bank her profits just yet as she would have to sell her shares to get the funds.

She became a spokesperson for Weight Watchers in October, following the footsteps of the likes of Jennifer Hudson and Jenny McCarthy who have previously represented the group.