One track, many lessons: How U2's 'Elevation' helped Paytm boss master English, woo an early investor

Music has always been Paytm founder Vijay Shekhar Sharma’s refuge.

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Vijay Shekhar Sharma enjoys “360 degrees of music” from Indian classical, Sufi, Hindi, Punjabi and dhinchak music to Chris Martin, Bono and Pink Floyd.
The Paytm boss's playlist includes tracks from U2, Coldplay and most-recently Taylor Swift.

Music has always been Paytm founder Vijay Shekhar Sharma’s refuge. In a 2016 secret diary entry, he mentioned how listening to artists like Pink Floyd, Jim Morrison, U2 and Coldplay helped him overcome the ‘posh’ English medium barrier in Delhi.

“Bono’s I want to run/I want to hide/I want to tear the walls that hold me inside…the words still resonate. In them, I found the unlikeliest of teachers. I started picking up English in an effort to understand the songs. I would learn the lyrics, playing them back in my head in a loop,” wrote Sharma.


Since then, he hasn’t looked back. According to a media report last year, Sharma enjoys “360 degrees of music” from Indian classical, Sufi, Hindi, Punjabi and dhinchak music to Chris Martin, Bono and Pink Floyd. On occasion, the Paytm founder also likes to tune in to Elton John’s 'Rocket Hour' on Apple Music.

So what are the songs that earn a spot on Sharma’s eclectic playlist? Here are a few key mentions:

Taylor Swift - 'Lover' (First Dance Remix)
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Sharma recently recommended the first dance remix version of American pop singer Taylor Swift’s new single ‘Lover’ to his Twitter followers, calling it a superb song. The founder earned a lot of love from Swifties (what Taylor Swift fans are called) for the surprising mention.


Coldplay - 'Everyday Life'
Last week, the Paytm founder shared a video of Coldplay performing the second half of their new album - Everyday Life - in Jordan.



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U2 - 'Elevation'
Bono (and U2) didn’t just help Sharma master English. The band’s song ‘Elevation’ helped Sharma forge an instant connection with Ravi Adusumalli, one of the early investors in One97.

“The first question that Ravi Adusumalli, the managing director of SAIF Capital India, asked me when he walked into my office was about the poster of Bono. It had the lyrics from the song Elevation… “You make me feel that I can fly so high”. Ravi was a Bono fan too. We immediately hit it off. Both of us were passionate about music, and we liked the same kind,” wrote Sharma in a 2016 secret diary entry.
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U2 - 'Where The Streets Have No Name'
In the past, Sharma has mentioned multiple times that U2’s ‘Where The Streets Have No Name’ is Sharma’s favourite song according to multiple interviews. “That’s my life story in a way… obviously, head full of dreams,” Sharma told a national magazine in 2017.

DJ Snake – 'Let Me Love Your' Ft. Justin Bieber
Last week, the Paytm founder channeled some mid-week motivation with a lyric from DJ Snake’s Let Me Love You, much to the amusement of Beliebers everywhere.


Pearl Jam – 'Mother'
Just a few hours before the DJ Snake ft. Justin Bieber song, Sharma had shared a video from a 2012 Pearl Jam concert in Oslo with the caption “Perfect! #NowPlaying”. But it’s not only international artists that feature on Sharma’s playlist.


Parikrama – 'I Believe' (ft. Agnee & Shilpa Rao)

One Indian band that holds a special place in Sharma’s heart is Parikrama, a popular rock band formed in 1991. According to the founder, it used to be his favorite Kashmiri Gate band during college and he recently tweeted a link to their new song – I Believe.




Foreign Investors Love India: Paytm Top-Valued Startup At $10 Bn; Snapdeal & Byju’s Also In The List
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Venture capitalists make a living out of backing the right horse. The corporate racecourse is filled with examples of colts that went on to win big, in part due to funding from well-heeled backers who bought into the early promise. Think Facebook, Spotify, or Alibaba.



According to a report by the machine intelligence platform CB Insights, there were 411 unicorns as of January 2019, of which the lion’s share were registered in the United States and China.

Venture capitalists make a living out of backing the right horse. The corporate racecourse is filled with examples of colts that went on to win big, in part due to funding from well-heeled backers wh..
Read More
Since the opening up of the Indian economy nearly three decades ago, a raft of businesses have sprung up, becoming torchbearers for the country on the world stage. Despite cloudy skies on the economic front, India remains a favoured destination for foreign investors, many of who see a pot of gold at the end of the rainbow. As many as 19 unicorns are stabled in India. In business parlance, a unicorn is a startup is a private company that is valued at over USD 1 billion. India has the distinction of being in the fourth spot globally in terms of the number of ‘unicorns’ according to the country of their domicile.
Since the opening up of the Indian economy nearly three decades ago, a raft of businesses have sprung up, becoming torchbearers for the country on the world stage. Despite cloudy skies on the economi..
Read More
The United States boasts 194 unicorns, while China, the United Kingdom and India have 99, 20, and 18 high-value startups. India ranks higher than countries like Germany, France, and South Korea, which have more advanced economies.
The United States boasts 194 unicorns, while China, the United Kingdom and India have 99, 20, and 18 high-value startups. India ranks higher than countries like Germany, France, and South Korea, whic..
Read More
At USD 10 billion, the top-valued Indian unicorn is One97 Communications, the parent company of Paytm. The highest-valued private company in the world is China’s Bytedance, the maker of a suite of popular social sharing apps including TikTok, which was briefly banned in India. Other Indian companies on the list include Snapdeal (USD 7 billion), Byju’s (USD 5.75 billion), Oyo Rooms (USD 4.3 billion), Swiggy (USD 3.3 billion), and Zomato (USD 2.18 billion).

Here a look at some of the highest-valued unicorns in India, industry-wise.
At USD 10 billion, the top-valued Indian unicorn is One97 Communications, the parent company of Paytm. The highest-valued private company in the world is China’s Bytedance, the maker of a suite of po..
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China’s Bytedance tops the chart at USD 75 billion, followed by Alibaba-backed SenseTime and the New York-headquartered UiPath. USD 7 billion-rated Argo AI is among the top four firms engaged in developing artificial intelligence and machine learning technology. Argo AI, which is backed by the Volkswagen Group and Ford Autonomous Vehicles, is in the process of crafting a self-driving technology platform for clients in the automobile industry. Other notable unicorns in this industry include China’s face recognition company Face+, whose investors include Ant Financial and the Russia-China Investment Fund.
China’s Bytedance tops the chart at USD 75 billion, followed by Alibaba-backed SenseTime and the New York-headquartered UiPath. USD 7 billion-rated Argo AI is among the top four firms engaged in deve..
Read More
India’s Ola makes it to the list, with secured financial backing from SoftBank Group, Tiger Global Management, Matrix Partners India. However, it is one of the smallest auto and mobility sector companies in the unicorn club. Beijing-based Didi Chuxing is the highest-valued auto unicorn at USD 56 billion. The list also includes Singapore-headquartered Grab and the U.S. scooter-on-rent startup Lime. The investors in Lime include Uber and Google-parent Alphabet.
India’s Ola makes it to the list, with secured financial backing from SoftBank Group, Tiger Global Management, Matrix Partners India. However, it is one of the smallest auto and mobility sector compa..
Read More
E-cigarette maker JUUL Labs, which was recently in the news for advertisements targeted at teenagers, is the highest valued consumer unicorn. Some of the other non-traditional entrants to the unicorn club include Zume Pizza, an automated pizza delivery restaurant, and Miniso, the Chinese low-cost retailer and variety store. Entrepreneurs tend to have an affinity for garages - and Apple and Google are not the only ones. BrewDog, a craft brewery founded in a garage in Scotland by two 24-year-olds, who initially took to selling their wares from the back of their van. BrewDog is currently worth USD 1.15 billion.https://public.tableau.com/views/consumerandretailunicorns/Dashboard1?:embed=y&:display_count=yes&publish=yes&:origin=viz_share_link
E-cigarette maker JUUL Labs, which was recently in the news for advertisements targeted at teenagers, is the highest valued consumer unicorn. Some of the other non-traditional entrants to the unicorn..
Read More
Ten of the 11 companies on this list are based in the United States, indicating its dominance in information security. China’s Tongdun Technology, which is valued at USD 1 billion, is the only non-American cybersecurity unicorn. Tanium, Kaseya, and Cybereason take the top three slots. Tanium, valued at USD 6.7 billion, was founded by the father-and-son duo of David and Orio Hindawi, Iraqi Americans.
Ten of the 11 companies on this list are based in the United States, indicating its dominance in information security. China’s Tongdun Technology, which is valued at USD 1 billion, is the only non-Am..
Read More
Peter Thiel-owned Palantir Technologies is the highest-valued data management focused on big data analytics. Like with cybersecurity unicorns, this list is also dominated by American companies, the only exceptions being Jusfoun Big Data and Alibaba-backed DT Dream. Other noteworthy firms on the list include Databricks, Mu Sigma, and Rubrik.
Peter Thiel-owned Palantir Technologies is the highest-valued data management focused on big data analytics. Like with cybersecurity unicorns, this list is also dominated by American companies, the o..
Read More
India has two representatives on the list of e-commerce unicorns – Snapdeal and Shopclues. The former is valued at USD 7 billion, while the latter is worth USD 1.10 billion. The American online vendor Wish is the biggest e-commerce unicorn, valued at USD 11.20 billion. South Korea and Brazil are also represented, given their dynamic markets and healthy consumer spending patterns. The online Brazilian real estate rental marketplace QuintoAndar, which is backed by General Atlantic and the Softbank Group, is worth around USD 1 billion.
India has two representatives on the list of e-commerce unicorns – Snapdeal and Shopclues. The former is valued at USD 7 billion, while the latter is worth USD 1.10 billion. The American online vendo..
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