On the grapevine: Lights, Camera, Action

It's the year of big moves and word is that a studio head is jumping in the fray. Once the blueeyed boy of the company's founder, this hotshot CEO is now being wooed by one of the wealthiest men in India.

Whether it's to revive a flagging brand or to start a fresh film company (this should be easy since he's had a match made in Bollywood) is still to be seen.

With more than a decade spent honing his company, it's perhaps time that this high-profile film bigwig tested new waters. He has a reputation for spearheading marketing revolutions and backing edgy scripts, so Bollywood is watching this story unfold with bated breath.