On the grape vine: This company's product launch was more frustrating than usual

It faced the brunt of a week-long public holiday where the entire team from the parent company, located overseas, went on leave.

On the grape vine: This company's product launch was more frustrating than usual
Product launches are always stressful and a busy time for companies. But what’s even more frustrating is when the global team handling the online platform goes incommunicado for a week. That’s what happened with the Indian arm of this company. It faced the brunt of a week-long public holiday where the entire team from the parent company, located overseas, went on leave. As a result, the product was available on e-commerce platforms but couldn’t be put up for sale on the company’s own website. One team’s Year of the Rooster met with clucks of disapproval from another team.
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Business News › Magazines › Panache › On the grape vine: This company's product launch was more frustrating than usual
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