On the grape vine: Going light on heavy metal

​In these fevered times, it makes good business sense to stir up that mistyeyed patriotic feeling in the hearts of customers.

On the grape vine: Going light on heavy metal
In these fevered times, it makes good business sense to stir up that mistyeyed patriotic feeling in the hearts of customers when they are writing out cheques. And so a potent symbol of Indian-ness has been poured into this particular commodity. Only a lone voice has been heard saying that the quantity of the shuddh desi component in the product is so small, it might as well not exist. But then, the corporate way to rid the spoke in the wheel is to swat the problem and ride out the storm.
Download
The Economic Times Business News App
for the Latest News in Business, Sensex, Stock Market Updates & More.
READ MORE
ADVERTISEMENT

LOGIN & CLAIM

50 TIMESPOINTS

More from our Partners

Loading next story
Business News › Magazines › Panache › On the grape vine: Going light on heavy metal
Text Size:AAA
Success
This article has been saved

*

+