Now, online cemetery for your loved ones and pets

WASHINGTON: An Italian start-up has developed an online social media community that will work as a sort of virtual cemetery for dearly departed people and pets.

The idea behind RipCemetery is to provide a private online space for users to share memories - messages, photos and videos - in a private environment.

"I developed the RipCemetery as a way for mourners to share memories online, build out a support network and connect with people all over the world," said company founder Jacapo Vitali.

RipCemetery website and mobile app allows users to create a 'virtual family tomb' for people and pets, 'Discovery News' reported.

A virtual tombstone allows participants to view and virtually visit their loved one's memorial with the help of a geolocation system.

Visitors can add written notes, photos, videos and virtual flowers.

Adjustable privacy settings are designed to allow families to determine who can participate.