No labels, please! Calling Twitter a 'microblogging site' doesn't make Jack Dorsey happy
The Twitter CEO wants the site to be known as ‘the place where the news gets the news’.
By ET Bureau | Updated:
By Shannon Tellis
The next time you call Twitter a ‘microblogging site’, you might want to watch out. In a recent interview with NYU professor Jay Rosen, Twitter CEO Jack Dorsey confessed that one of the titles that really gets to him is when people refer to Twitter as ‘microblogging’.
“I’ve always despised (that term) because it encourages the behaviour of post-comment-comment-comment versus message-message-message and it just feels to be such a dead end,” said Dorsey. He said that the ‘microblogging’ label indicates a lack of fluidity.
In contrast, one of the labels that Dorsey does approve of is ‘the place where the news gets the news’. In the same interview, he said, “I think a lot of it has to do with the fact that people do feel free to discuss what’s happening. And sometimes what’s being discussed becomes the news.”
Twitter's recent move of removing millions of suspicious account in its battle against fake new has led to many celebrities, politicians and social media influencers losing followers.
The move didn't spare Twitter's own account either, as the social media's official handle lost about 12 percent of its total followers - about 7.7 million.
In Pic: Clockwise from top right, Narendra Modi, Amitabh Bachchan, and Jack Dorsey were among the numerous accounts who saw a drop in following.
The next time you call Twitter a ‘microblogging site’, you might want to watch out. In a recent interview with NYU professor Jay Rosen, Twitter CEO Jack Dorsey confessed that one of the titles that really gets to him is when people refer to Twitter as ‘microblogging’.
“I’ve always despised (that term) because it encourages the behaviour of post-comment-comment-comment versus message-message-message and it just feels to be such a dead end,” said Dorsey. He said that the ‘microblogging’ label indicates a lack of fluidity.
In contrast, one of the labels that Dorsey does approve of is ‘the place where the news gets the news’. In the same interview, he said, “I think a lot of it has to do with the fact that people do feel free to discuss what’s happening. And sometimes what’s being discussed becomes the news.”
The move didn't spare Twitter's own account either, as the social media's official handle lost about 12 percent of its total followers - about 7.7 million.
In Pic: Clockwise from top right, Narendra Modi, Amitabh Bachchan, and Jack Dorsey were among the numerous accounts who saw a drop in following.
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