Nadella coins a snappy phrase
Microsoft’s new CEO, Satya Nadella, rolls out a catchphrase inspired by Snapchat CEO Evan Spiegel.

So Nadella rolled out a catchphrase. He said he believed we had entered the “post-post-PC era”. He said you’re no longer married to any one device, and that apps and services should be built for all devices.
So what did Nadella mean? During the interview, Nadella said he got the idea from a blog post written by Evan Spiegel, the CEO of Snapchat. Snapchat is a startup that makes an app you can use to send self-destructing/disappearing photos to friends. Last fall, it supposedly turned down a $4 billion buyout offer from Facebook.
Following this, we scrounged around for the blogpost that Nadella was referring to and discovered that it is the transcription of a speech he gave in January.
Here are the part of Spiegel’s speech that Nadella was referring to: “I’ve always thought it was a bit odd that this period in our history has been called the ‘post-personal computer’ era — when really it should be called the ‘more-personal computer’ era.”.
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