Myntra vs Jabong: The battle gets hauter

By Masoom Gupte

A few months ago, fashion portal Jabong launched its very own fashion magazine to be sent out to its platinum customers. Not surprisingly, the portal's closest rival, Myntra, is all set to play catch up with plans of launching its own magazine, as sources say.

While Myntra refuses to confirm, the job description for a 'fashion writer /blogger's' role as posted by the company on LinkedIn is a giveaway. Interested candidates 'will develop original content for Myntra's monthly magazine.' Hardly a secret mission, this magazine launch.