Mumbai entrepreneur sells Paan for Rs 1 lakh! Discover the secret ingredients behind the price

You’ve probably enjoyed a paan for as little as ₹10, or splurged up to ₹800 for a gourmet version at weddings or special occasions. But imagine indulging in a paan that costs a staggering ₹1 lakh. Yes, you read that right—one lakh rupees for a single paan. Welcome to the world of ultra-luxury paan, brought to you by Mumbai’s very own Naushad Sheikh.

Naushad, an MBA graduate with a passion for innovation, has transformed the traditional paan into a symbol of opulence with his venture, The Paan Story. His luxurious creation, aptly named “Fragrance of Love,” redefines indulgence in the culinary world.

Naushad Sheikh had lucrative job offers from several multinational companies, each with attractive salary packages. However, his entrepreneurial spirit drove him to pursue something of his own. Choosing to carry forward his family's legacy, Naushad transformed his forefathers' traditional paan shop into a luxurious brand, aptly named The Paan Story. His most extravagant creation, a ₹1 lakh paan, has become particularly popular among newlywed grooms. Naushad told News18 that the bride and groom become happy after eating his paan.


So, what makes this paan worth its astronomical price? It’s not just about the lavish presentation; it’s the exclusive ingredients and exquisite details that set it apart. Each paan is adorned with a delicate gold foil, adding a touch of royalty. Inside, you’ll find a meticulously crafted blend of saffron and fragrant perfumes. The entire experience is presented in a grand box that includes two separate compartments named Prince and Princess, and even a marble replica of the Taj Mahal as a keepsake.

Naushad’s paan is entirely tobacco-free, catering to a discerning clientele that includes newlywed couples seeking a unique, memorable treat. The Paan Story, located in Mumbai’s Mahim West near Delhi Zaika, opposite Michael Church.