Modern art of India: Millennials prefer connecting with digital artists, online curators

Most young people today would consider themselves the arty type. While there are many folks who enjoy traditional art, nowadays it’s more about the digital medium. With technology being where it is and with so many youngsters already adept at it, it’s no surprise that so much of art is done on computers — even professionally.

The young collector is being proactive to get access to art. Before, it was an art gallery. Today, it’s the online gallery. One such online platform is Art&Found (www.artandfound.co), which curates quality art in the range of Rs 1,800 – Rs 25,000.

Showing the way

Millennials want a direct connection. They are keen to connect with art platforms on Instagram as a point of purchase. Art&Found has garnered close to 18,000 organic followers.

Millennial collectors are acquiring artworks that have meaning to them. But decision fatigue is common and it also applies to art. This is where curation comes in.

“We go into their homes, talk to them about their space, styles they like, answer their questions,” says founder Aditya Mehta, “The one-on-one time helps us understand the needs of each buyer and connect them with artists that fit their tastes.”

Inspiring new art forms and discovering emerging artists is the way forward in this industry.

Visit www.artandfound.co; Email hello@artandfound.co; Call +919930763225

From 'Pink' Diamond To The World's First Microchip: Items That Failed To Sell At Auctions

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In 2016, Sotheby's had a manuscript by Ludwig van Beethoven up for auction. The single-page manuscript was described as the "Autograph manuscript of the 'Allegretto' in B minor for string quartet (WoO 210), composed for an English visitor to Vienna in 1817". It has the words "composed and written by Beethoven himself November 29, 1817 at Vienna" inscribed on it. The manuscript was expected to fetch about 200,000 pounds. The auction house made a statement that there were no takers because of a Beethoven scholar's claim that the manuscript was not authentic.

Image: Sotheby's

In 2016, Sotheby's had a manuscript by Ludwig van Beethoven up for auction. The single-page manuscript was described as the "Autograph manuscript of the 'Allegretto' in B minor for string quartet (Wo..

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In 1996, Albert Einstein's earliest available manuscript in which he elaborated on his theory of relativity was auctioned by Sotheby's in Manhattan. The item, which was expected to sell for $4 million-6 million, failed to meet the minimum bid. The 72-page untitled manuscript was written in 1912, seven years after Einstein's special theory was first published.

In 1996, Albert Einstein's earliest available manuscript in which he elaborated on his theory of relativity was auctioned by Sotheby's in Manhattan. The item, which was expected to sell for $4 millio..

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In 1958, Jack Kilby at Texas Instruments made the world's first microchip by hand. The second prototype of this historic chip went under the hammer in 2014, but failed to meet the reserve price. Kilby won the Nobel Prize for the creation of the microchip and his other contributions to the computing era. Christie's had estimated that the chip would bring in between $1-2 million.

Image: Christie's

In 1958, Jack Kilby at Texas Instruments made the world's first microchip by hand. The second prototype of this historic chip went under the hammer in 2014, but failed to meet the reserve price. Kilb..

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Cook was a famous explorer and was the man who claimed Australia for Great Britain in 1770, naming eastern Australia 'New South Wales'. One of Cook's wai st coat s passed through a few hands, including Australian pianist Ruby Rich who altered it to suit a woman's body. It landed up in an auction in 2017. The 250-yearold waistcoat was valued close to $1.1 million by Aalders Auctions.

Photo: Aalders Auctions

Cook was a famous explorer and was the man who claimed Australia for Great Britain in 1770, naming eastern Australia 'New South Wales'. One of Cook's wai st coat s passed through a few hands, includi..

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Father Jamie McLeod had bought an artwork from a small antique shop in Cheshire for £400. It later came to light that the artwork was an original Van Dyck painting. It was discovered after a television show evaluated the painting. In 2014, Christie's set an estimate of 400,000-500,000 pounds for the painting titled 'Head Study of a Man in a Ruff', which failed to sell.

Image: Christie's

Father Jamie McLeod had bought an artwork from a small antique shop in Cheshire for £400. It later came to light that the artwork was an original Van Dyck painting. It was discovered after a televisi..

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