Microsoft launches 'most affordable' Lumia smartphone

BANGALORE: Microsoft Devices today announced the launch of "most affordable" Lumia 530 dual SIM smartphone for Rs 7,349 in India.

Microsoft Devices said Lumia 530 will be available in stores at a best buy price of Rs 7,349 starting August 14.

The new Lumia 530 will provide a powerful entry to Windows Phone 8.1 with a Quad Core processor delivering faster and smoother user experience, among others, it said in a press release.

This device will expand the reach of Windows Phone as it allows more people to enjoy Lumia innovations and Microsoft services similar to those offered in high-end Lumia smartphones, the release added.

"The affordable smartphone segment is growing exponentially, driven primarily by youth who are constantly looking out for smartphones with power-packed features at affordable prices," Viral Oza, Director-Marketing, Nokia India, a subsidiary of Microsoft Mobiles Oy, said.