Meet Maybelline's first-ever male beauty ambassador: Manny Gutierrez

2017 is off to a good start. Well, at least in the beauty industry.

Moving on from the set standards of beauty, cosmetics brand Maybelline just announced its first-ever male ambassador for its range of Mascaras. Manny Gutierrez, one of the wildly popular "beauty boys" of the vlogger world, stars in Maybelline's ' That Boss Life' campaign for the Big Shot Mascara.

Boasting over three million followers on Instagram, Manny Gutierrez, is also a star on his Youtube channel where he posts tutorials for his followers (over 2 million of them).

 

2017 you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign! Honestly I couldn't be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more ������ #Maybellinepartner #IworkedwithMaybellineOMG #pinchme #notthathardthough

A video posted by 🌙Manny Gutierrez (@mannymua733) on

Jan 3, 2017 at 6:01pm PST

For the campaign, the makeup artist features alongside fellow Insta-famous beauty blogger Shayla Mitchell (@makeupshayla) and sweepstakes winner Jackie Flowers.