Meet Jean Charles Boisset, the James Bond of the wine world

With his slicked back hair, well-tailored suits and cool attitude, Jean Charles Boisset, proprietor of the Boisset Collection, is often called the James Bond of the wine world, a title he’s grown to love. “I take it as a compliment!” he says.

The flamboyant dresser loves a classic style. “I like doing things in style — which I assume is the Bond way, ” he says. But there’s a style this Frenchman cannot stand and that’s boring clothes. “I find boring and dark colours sad.”

Grunge is another trend. “I am just not into it and I see this look a lot in America. I am really not a fan of the flip-flop and shorts look. I have a hard time with casualness because I don’t understand it too much. You could be relaxed with a touch of style,” he says.