Matthew McConaughey, Jim Carrey boost Lincoln sales

Matthew McConaughey and Jim Carrey may have finally figured out how to make Lincoln hip. Sales of Ford's lagging luxury line soared 25 per cent in October after comedian Carrey spoofed McConaughey's moody commercials for the new Lincoln on TV show Saturday Night Live.

The small SUV had its best sales month ever as Carrey imitated McConaughey's sotto voce musings on life as he rolls down a dark city street.

The brand has received extra attention through parodies including on the animated show South Park and Carrey's satirical take on SNL.

His spoof, viewed more than 7 million times on Youtube, caught fire in social media, giving Lincoln the kind of buzz it hasn't seen since the Kennedy administration. And that buttresses Ford's multi-billion investment to try to make Lincoln relevant again.



THE ORIGINAL AD by Matthew McConaughey (Image: Youtube)




THE SPOOF AD by Jim Carrey (Image: Youtube)