Match made with AI: Matrimony sites now seek tech support to help you find a soulmate
The algorithm helps find a match based on preferences and behaviours.
By PTI |
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Machine learning is used from day one when a user registers and helps through his or her journey.
NEW DELHI: Searching for a life partner on matrimony sites has become hi-tech now, as the the marriage portals are taking the help of artificial intelligence to find and recommend a life partner for their users.
Artificial intelligence (AI) algorithm is helping the users on matrimony sites to find a match not only based on their preferences but also by observing and understanding user's behaviour and suggesting real-time appropriate profiles.
"AI algorithm knows more about what you are looking for than you might yourself! This helps us find the best matches for our users - not just by searching according to preferences but by observing user behaviour and suggesting similar matches," Shaadi.com Chief Technical Officer Siddharth Sharma told PTI.
Consenting to it, Meenakshi Variankaval, Head (Data Sciences Lab) at Matrimony.com, which owns BharatMatrimony, said AI is helping the matrimony services to understand the diversity and several other factors for matchmaking.
"Definitely AI and machine learning help to match better. The diversity and the numerous factors that come to play during matchmaking -- ranging from personal interests, education, language, career, family, lifestyle to horoscopes is what makes it interesting for AI to understand behaviour, history and more to match," she added. According to Variankaval, Matrimony.com employs data-driven techniques, which offer suggestions on a real-time basis and recommend appropriate profiles to its members, thereby enhancing their experience and helping them find a match based on their preferences.
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"We have also deepened behaviour-based personalisation," Variankaval added.
According to Sharma, machine learning is used from day one when a user registers and helps through his or her journey.
On being asked whether it has led to any positive impact on the number of users, Sharma said: "Yes, the moment we started using machine learning, it improved the engagement on our platform significantly."
Akash Ambani and Shoka Mehta's pre-wedding festivities started with a bang.
The Ambanis began the baraat ceremony at Mumbai's Trident hotel. Big names from the world of business, entertainment and politics attended the celebrations.
The wedding rituals will be held at the Jio World Centre in Bandra Kurla Complex, Mumbai.
Here's a look at how the Ambanis celebrated.
Akash Ambani and Shoka Mehta's pre-wedding festivities started with a bang.
The Ambanis began the baraat ceremony at Mumbai's Trident hotel. Big names from the world of business, entertainment and p..
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The Ambanis dressed in shades of pink for the baarat. Anant Ambani's rumoured girlfriend Radhika Merchant dazzled in an orange lehenga with silver embellishments. Isha Ambani's husband Anand Piramal (hidden behind Isha) opted for an ivory kurta for the event.
In pic (from left): Radhika Merchant, Anant Ambani, Nita Ambani, Akash Ambani, Isha Ambani and Mukesh Ambani.
The Ambanis dressed in shades of pink for the baarat. Anant Ambani's rumoured girlfriend Radhika Merchant dazzled in an orange lehenga with silver embellishments. Isha Ambani's husband Anand Piramal ..
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Sundar Pichai attended the grand wedding with wife Anjali, dressed in traditional outfits. The Google CEO opted for a deep grey achkan for the party, while Mrs Pichai looked pretty in an ivory lehenga with colourful, floral embroidery.
Sundar Pichai attended the grand wedding with wife Anjali, dressed in traditional outfits. The Google CEO opted for a deep grey achkan for the party, while Mrs Pichai looked pretty in an ivory leheng..
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Former UK Prime Minister Tony Blair (right) and his wife Cherie (2nd left) decided to go traditional for the wedding.
While the former minister wore a black bandhgala, his wife looked pretty in a cream suit with silver embroidery.
Former UK Prime Minister Tony Blair (right) and his wife Cherie (2nd left) decided to go traditional for the wedding.
While the former minister wore a black bandhgala, his wife looked pretty in a cr..
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Anil Ambani (2nd right) attended the celebrations with wife Tina (2nd left), and sons Jai Anmol (left) and Jai Anshul. While the men of the family were twinning in ivory, Mrs Ambani wore an orange lehenga with white embroidery.
Anil Ambani (2nd right) attended the celebrations with wife Tina (2nd left), and sons Jai Anmol (left) and Jai Anshul. While the men of the family were twinning in ivory, Mrs Ambani wore an orange l..
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The Bachchans arrived in full force for the wedding party.
In pic (from left): Shweta Bachchan Nanda, Jaya Bachchan, Amitabh Bachchan, Abhishek Bachchan, Aradhya Bachchan and Aishwarya Rai Bachchan
The Bachchans arrived in full force for the wedding party.
In pic (from left): Shweta Bachchan Nanda, Jaya Bachchan, Amitabh Bachchan, Abhishek Bachchan, Aradhya Bachchan and Aishwarya Rai Bachchan
Janhvi Kapoor (L), Katrina Kaif (C) and Alia Bhatt attended the party solo in bright colours of pink, blue and yellow.
Janhvi Kapoor (L), Katrina Kaif (C) and Alia Bhatt attended the party solo in bright colours of pink, blue and yellow.
Akash Ambani paid ode to his late grandfather Dhirubhai Ambani (in the photo frame) during the baraat ceremony. Kokilaben Ambani (right) also dressed in a pink saree.
Akash Ambani paid ode to his late grandfather Dhirubhai Ambani (in the photo frame) during the baraat ceremony. Kokilaben Ambani (right) also dressed in a pink saree.
Shah Rukh Khan and his wife Gauri Khan dazzled at the function. While King Khan wore a heavily-embroidered, white achkan with a pearl necklace, Mrs Khan opted for a grey, sheer saree with beads and embellishments.
Shah Rukh Khan and his wife Gauri Khan dazzled at the function. While King Khan wore a heavily-embroidered, white achkan with a pearl necklace, Mrs Khan opted for a grey, sheer saree with beads and e..
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Rajinikanth attended Akash Ambani and Shloka Mehta's wedding party with her newly-married daughter Soundarya and her husband Vishagan Vanangamudi.
The new bride wore a red-orange and mint green, Kanjivaram silk saree, and Vishagan optd for a Nehru Jacket and silk kurta. The 'Thailaiva' kept it simple is a crisp, white kurta.
Rajinikanth attended Akash Ambani and Shloka Mehta's wedding party with her newly-married daughter Soundarya and her husband Vishagan Vanangamudi.
The new bride wore a red-orange and mint green, Kan..
Matrimony site Banihal co-founder and CEO Ishdeep Sawhney said, "Artificial intelligence is better technology in solving problem compared to an individual or marriage broker trying to take all this information and finding the right answer," Sawhney added.
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According to him, "Banihal has been doing matchmaking using the artificial intelligence engine Rae for the past 2 years. We have been successful with making the right introductions through this platform so that our customers do not need to search for profiles and take the time to talk and meet people to complete their search.
On being asked whether AI system would replace the traditional questionnaire format to gather the information at the time of opening a user's account, Sharma said :"To a large part but not completely"
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"For example, from the name, one can surmise the community and language preferences. One can make educated guesses by observing their likes and dislikes and start to build a picture of what kind of matches, they are looking for.
"However, matchmaking often requires precise information such as date of birth, education, occupation and income which is not something that can be surmised. So yes, while AI can help make the questionnaire much shorter, it cannot eliminate it entirely," said Sharma.
