Luxury analog meets smartwatch: Nico Gerard's latest watch

Here's an innovation so impractical, uncomfortable and expensive that you can't stop looking at it. Pinnacle is a goofy two-faced hybrid watch that packs a gloriously unnecessary double-whammy of bling into a single object. The line of timepieces was launched by watchmaker Nico Gerard.

On one side of your wrist rests a normal watch face; on the other, a 38-millimeter Apple Watch that connects to the Pinnacle's bracelet. The basic stainless steel Pinnacle with a 41-millimeter case costs $9,300, and a blue-faced version costs $ 9,500. For those with too much money to burn, there's also an 18-karat gold model that'll set you back $1,12,000.

Interestingly, the Pinnacle is not the first Apple Watchincorporating, double-faced timepiece on the market. Earlier, Original Grain's Barrel watch raised nearly a half-million dollars on Kickstarter, making it the third-most funded fashion project in the history of the crowdfunding platform. Despite its absurdity, there's clearly a market for this funky, dual watch concept.