Louis Vuitton unveils the bespoke case for America's Cup Trophy

America's Cup, the oldest trophy in international sport, dating back to 1851, has partnered with Louis Vuitton and created a bespoke case, complete with the fashion house's iconic logo, that will be used to transport the coveted trophy.

Boasting of one of the longest partnerships in sports, for this 35th edition of the yachting cup, the French maison is renewing its commitment by becoming the title partner of the America's Cup World Series, the America's Cup Qualifiers and Challenger Playoffs, as well as the presenting partner.

Michael Burke, CEO, Louis Vuitton, said, "Louis Vuitton has been proud to partner with the America's Cup over the years. Today we are making a more comprehensive commitment, one that will allow us to work together on this mythical race."

Louis Vuitton America's Cup World Series begins in Portsmouth on July 23-26. LV had also created a similar custom case for the 2014 FIFA World Cup.