Long-distance love (& foreplay) via apps
A bunch of niche apps are trying to keep the spark alive with features that allow couples to share private pictures, especially for long-distance couples.

A survey in China recently reported that rising smartphone usage was ruining marriages and dividing fami lies in the country. It's one among nu merous studies to blame technology for eating into relationships. Techpre neurs are now countering this trend with apps that feed romance. Love apps are helping partners -separated by distance, tight schedules, or both -build amorous bridges.
"In a long-distance relationship, using the app 'Couple' makes me feel like a big part of my boyfriend's life.It allows us to make shared to-do lists, draw together, and listen to the same music. I can even send him a 'thinking about you' ping without starting a conversation," says Ayesha Kapur, 25, who stays in Chennai and has recently taken to the app to stay connected with her partner in Delhi. Couple, with over 3.5 million downloads on Google Play Store, also has a private messaging service that includes selfdestruct messages, and a mawkish 'thumbkiss' feature, which makes the screen go red and the phone vibrate on both ends if the pair touches the same area on their screens.
But romantic gestures isn't the only area where these apps score over more popular services like WhatsApp. "Newsfeeds are always busy with information about other people, but a dating relationship is intimate," says Jake Park, CEO of Between, which he describes as a quiet room in the middle of a loud, bustling city. Unlike other messaging apps, a love app lets you pair with only one contact.
It's the reason Mugdha Sharma, a 23-year-old marketing professional in Mumbai, downloaded one for her boyfriend in the capital. "Most of the communication, even work-related, happens on WhatsApp today. An app exclusively for him helps me separate the important alerts," says Sharma. She also finds it more secure as the pictures they share on the app aren't accessible in the phone gallery but in a password-protected folder.
In fact, such apps may have changed the idea of long-distance connections, feels Nishant Shah, co-founder of the Centre for Internet and Research. "It is not easy for people to meet each other every day. I now know couples who are in a long-distance relationship while living in the same city , and these apps help to build structures of private communication and affection even though their physical lives might not intersect often," says Shah.
But not all couples like the concept of virtual romance. Preeti Singh, 22, says she tried out the Avocado app because her boyfriend insisted on it, but found the cheesy features creepy . "He liked 'the virtual hug' feature among others. I can hug him in real time when I meet him; why press a phone to my skin?" she says.
This one's not a unique instance of well-intended geeky romance breaking hearts. Jitendra Nagpal, senior psychiatrist at the Institute of Mental Health and Life Skills, Moolchand Medcity, Delhi, says he gets many cases of marital discord due to miscommunication on texts. "A partner not responding in kind and measure to romantic texts often leads to unmet expectations, and even suspicion and paranoia at times," says Nagpal.
While love apps may mark an inevitable digital twist to love stories and actually help retain a hint of romance in accelerated urban lives, they cannot replace conventional means of expression. Nagpal puts it poetically ,"After all, nothing beats the subtle romance of a stolen glance, a warm hug or a silent conversation in a relationship."
(Some names changed on request).
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.