Let's talk about Jim Beam and why it is in news

SOME BOURBON WHISKEY?
Absolutely. How about a shot on demand?

WHAT DOES THAT MEAN?
Most smart home devices tell you the weather, relay the score of the game, or play your favourite music. But for some, the real value in a smart speaker is its ability to dispense bourbon with a simple voice command.


BUT WHAT’S WITH JIM?
Jim Beam has introduced a smart decanter.

WHAT IS THAT?
This tongue-in-cheek gadget is designed not just to store your liquor, but pour you a shot on demand.

LISTENING
Its voice capabilities aren't limited to pouring drinks, as it also dispenses humorous bits of advice in the voice of seventh generation Master Distiller Fred Noe.

HOW MUCH IS THIS DECANTER FOR?
It's priced at $35. It's important to note that the smart functions will last only for about six months — at that point, the 3G will expire, and it will work only as a regular decanter.

GETTING ONE RIGHT AWAY.
If you do get your hands on one of the few Jims that the company seems to have made, it’s important to note that it doesn’t actually come with any whiskey. That said, there’s also nothing stopping you from filling it up with a better whiskey.

FINE BY ME.
It might be a pretty silly device, but if you're a fan of Jim Beam, it seems like a fun thing to have. Plus, it's certainly a conversation piece — not only will people comment on it, but you can actually talk to it about life's most difficult questions.

Text: JB