Kurl-On MD Sudhakar Pai ensures customer satisfaction, addresses 40 grievance calls a year

By Rashmi Menon

If there's a top boss who won't be caught sleeping on the job, it is Sudhakar Pai, managing director of mattress company Kurl-On.

We hear Pai is very particular about addressing customer grievances. So much so that among the many ways he keeps his ear to the ground is by providing his direct number with every mattress sold to help resolve customer queries.

Since Pai tackles aggrieved customers directly, it ensures quick redressal. So, how many calls does Pai have to field? On an average, about 40 calls a year, out of annual sale of over million mattress sales. Now, that's some customer satisfaction strategy.