On the left is Virat Kohli, and on the right is Serena Williams.
During the India-Australia Test series, Virat Kohli sported a bat and gloves with pink specks in support of the McGrath Foundation, which works for breast cancer. A look at the other causes that found a way on the field.
SOUTHAMPTON FOOTBALL TEAM A couple of months ago, the English Premier League team, during a match against Leicester, wore a one-off kit in support of Scope, a charity working towards people with disabilities. All the players of the team were seen wearing the custom kit on the pitch as well as during practice.
Southampton's James Ward-Prowse celebrates scoring their first goal with team mates.
Campaign supported: Disability Gamechangers aims to create true equality for disabled people. It also works to create awareness about the issues faced by people who suffer from disabilities.
RED BULL RACING During the 2012 British Grand Prix, the Formula One team had pictures of fans on their cars in support of a charity, Wings for Life. Red Bull Racing made a collage of images that was displayed on the cars of its then drivers, Sebastian Vettel and Mark Webber.
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Campaign supported: The charity, Wings for Life, works towards finding a treatment for spinal cord injuries and paraplegia. The money given by fans to get their faces featured on the cars, went towards support and research for the cause. Red Bull’s Dietrich Mateschitz is its co-founder.
LANCE ARMSTRONG The former cyclist may have been tainted by his admission of doping, but that doesn’t take away from the work he did when it came to charity by sporting the yellow band around his wrist for the Livestrong Foundation. Since 2004, Lance Armstrong has been seen wearing the band. Around 80 million such bands were sold and it became an iconic charity symbol. After his doping acceptance, the former cyclist resigned from the foundation.
Campaign supported: Livestrong Foundation works towards supporting those affected by cancer. It provides help in social and psychological aspects to cancer survivors.
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SERENA WILLIAMS The tennis star chose to make her return to the sport last year post maternity with a cause. Williams chose March 8, Women’s Day, for her return to the court. She was seen wearing a ‘Serena Gold pin’ that featured the alphabet S. It was sold at the tournaments she played at as well as online. She said it stood for strength and sureness.
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Campaign supported: Williams, along with older sister Venus, founded the Yetunde Price Resource Centre and these pins were to benefit that cause. The charity is named after their sister who was killed in a shooting.
NATIONAL FOOTBALL LEAGUE Less than two months ago, the NFL had their ‘My Cause My Cleats’ campaign, which saw players across the league wearing customised shoes. These cleats or shoes had to be in support of the cause they held close to their heart for one game only. More than 800 players participated in the campaign that was started in 2016. The shoes were auctioned, with the money going to that particular cause.
Campaign supported: Every player was free to select the cause that was most important to them. Some standout boots and causes were Dallas Cowboys’ Ezekiel Elliott who supported SPCA that works for abandoned and abused animals.
For a good cause: Here are some Bollywood stars who endorsed social campaigns
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The government has roped in Bollywood megastar Amitabh Bachchan to promote Goods and Services Tax (GST), ahead of the sweeping tax reforms implementation scheduled from July 1. The megastar has been roped in just as the roll out of the biggest tax overhaul since independence entered its final phase. Ace badminton star PV Sindhu was previously the GST ambassador. This is not the first time that Big G has promoted a social campaign. Earlier, he was named the UNICEF brand ambassador for polio eradication. He has also been associated with 'Incredible India' campaign and Tiger conservation, since 2016.
The government has roped in Bollywood megastar Amitabh Bachchan to promote Goods and Services Tax (GST), ahead of the sweeping tax reforms implementation scheduled from July 1. The megastar has been ..
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Aamir Khan, who's made sensitive films like "Taare Zameen Par", which deals with the issue of dyslexia in children, has been roped in by UNICEF to become their brand ambassador for Nutrition and Child Rights in the year 2011. He has also been associated with the Incredible India campaign, as part of which he promoted Atithi Devo Bhava. In the past, he had also been appointed the brand ambassador by the Women and Child Development Ministry for spreading the message of curbing malnutrition among children. Being approached by the Railway Ministry along with Sachin Tendulkar Part of the National Voter Motivation Campaign in 2004 to urge people to step out of their homes and vote.
Aamir Khan, who's made sensitive films like "Taare Zameen Par", which deals with the issue of dyslexia in children, has been roped in by UNICEF to become their brand ambassador for Nutrition and Chil..
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Vidya Balan works for the cause of drinking and sanitation campaign after the Rural Development ministry approached her to be the brand ambassador for a cause, which is still a persistent problem in rural India where women's basic need is neglected. In March 2011, she endorsed World Wildlife Fund's Earth Hour campaign in India. In 2012, she has campaigned for the cause of nutrition in India for Child in Need Institute, an NGO based in Kolkata. For her attempts to empower women, Vidya Balan was awarded the Prabha Khaitan Puraskar 2012 by the Calcutta Chamber of Commerce.
Vidya Balan works for the cause of drinking and sanitation campaign after the Rural Development ministry approached her to be the brand ambassador for a cause, which is still a persistent problem in ..
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This yesteryear actress is well known for her social activism; she has raised her voice and expressed concern on a variety of issues. In 1989, she undertook a four-day march for communal harmony from New Delhi to Meerut. Her focus over the years though has remained in the areas of child and women's rights. She has fought for the stigma and injustice of those associated with AIDS. In 1998, the United Nations Population Fund appointed her as its Goodwill Ambassador for India. She has also advocated the cause of slum dwellers, displaced Kashmiri Pandit migrants, and victims of the earthquake at Latur (Maharashtra) in the past. Shabana Azmi has been the Goodwill Ambassador of the UNPF as well as for the HIV/AIDS programmes for SAARC region.
This yesteryear actress is well known for her social activism; she has raised her voice and expressed concern on a variety of issues. In 1989, she undertook a four-day march for communal harmony from..
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