Fans have a problem with Kim Kardashian's new commercial. And they're loud and clear

LOS ANGELES: Reality TV star Kim Kardashian received backlash after she released a photo on her social media accounts to promote her new cosmetic line, KKW Beauty.

Fans took to social media to express their disappointment in the 36-year-old reality TV star for purposely making her face darker in her new make-up campaign, reported Ace Showbiz.

Kim posted the controversial photo on her Instagram and Twitter accounts. "@KKWBEAUTY Creme Contour & Highlight Kit 6.21.17 KKWBEAUTY.COM," she wrote in the caption.

 

@KKWBEAUTY Creme Contour & Highlight Kit 6.21.17 KKWBEAUTY.COM

A post shared by Kim Kardashian West (@kimkardashian) on

Jun 14, 2017 at 11:39am PDT

Fans on Twitter were unhappy with how Kim looked in the photo.

One commented on Instagram, "I just think that that's not contouring because it's a little too dark everywhere and if it's not black face it's a little too close."

Black women get told to lighten meanwhile Kim spends her entire career in perpetual Black face and is lauded for her beauty. https://t.co/Nkbps038nl

— Austin Wines (@seniWnitsuA) June 14, 2017

Another wrote, "Why did she retouch the photo to make herself look so much darker."

"You dont have to do blackface," a fan tweeted alongside photos of Kim with her natural skin tone and her darkened skin tone.

blackface delete this

— blxk (@willfinty) June 14, 2017

Another wrote, "Ugh she's a horrible person using cultural appropriation and not speaking about real issues and let's see who she steals from!"