Karan Johar & Vishal Dadlani top the Times Twitter Impact List in their categories

The Times Twitter Impact List (TTIL) is the first of its kind, ultimate list, which determines how much impact a personality has on their followers on an ongoing basis.

The Times of India and Twitter are jointly announcing the list of the most impactful personalities on the platform, across different walks of life. Twitter is a live, open, conversational platform where content that's topical and compelling goes viral. Here, the true impact of a personality/brand is measured by the number of engagements (which includes retweets, likes and replies) the Twitter handle gets. Celebrities could have a massive following on Twitter owing to their popularity, but it's not necessary that they leave a solid impact or impression on people following them. One important criteria is that only 'verified' Twitter handles are taken into consideration. The list features personalities and media brands in various categories. Let's take a look at which directors (Bollywood) and music artistes engaged their followers best in their respective categories in 2015.

Highlights

Karan Johar tops the list followed by Farah Khan, for their cool, candid and humorous interactions with their followers.
RGV with his controversial statements that often spark flurry of activity on Twitter is at No. 3.



Mahesh Bhatt who never fears from expressing his strong views and ideas, is at No. 5.



Shekhar Kapur ranks higher than Mahesh Bhatt on engagement despite lower number of followers.



Rajkumar Hirani ranks low on the list of the Bollywood Directors, since he Tweets very sparingly andmainly focusses on promoting his movies.



Vishal Dadlani tops the lists for being opinionated and speaking his mind on TwitterAnirudh Ravichander, the young music director from south is at No. 2, despite being much lower on the most followed list.

Mika Singh, known as much for his controversial interviews and quick kisses is at No. 4 on this list.



Most followed music personality on Twitter is AR Rahman, who is at No. 5 on this list.



Lata Mangeshkar, Asha Bhosle and Javed Akhtar don't feature in top 10 on this list, though they are amongst the top 10 most followed music personalities on Twitter.

The Times Twitter Impact List