K-drama Boyfriend on Demand OTT release date in India: When and where to watch BLACKPINK's Jisoo's series

Fans of K-dramas and BLACKPINK are in for a treat as Jisoo takes the lead in the highly anticipated romantic comedy series Boyfriend on Demand. Blending romance, humour, and a touch of virtual reality intrigue, the show promises a fresh take on love in the digital age. Originally intended for broadcast on MBC, it is now a Netflix original, offering global audiences a chance to experience the story’s mix of heart, laughter, and futuristic escapism.

Boyfriend on Demand follows Seo Mi-rae, a burnout webtoon producer seeking a temporary escape from real-world relationships. She subscribes to a virtual dating service, entering a digital realm where she can interact with simulated partners perfectly tailored to her ideals. As she spends more time immersed in this virtual world, the line between digital romance and her professional life begins to blur, creating humorous, emotional, and unexpected twists.

Cast of the series

The series also features a talented ensemble cast, including Seo In-guk, Ryu Abel, Park Ji Ho, Kang Min Woo, Song Ha Na, Yoo Sun Ho, Kim Sung Cheol, Gong Min Jun, Seo Hyo Rim, and Ko Kyu Pil. Guest appearances by Lee Soo-hyuk and Park Ha-young, along with several cameo roles portraying virtual boyfriends by popular South Korean actors, add further star power. Filmed in the Philippines, the show balances visually stunning real-world settings with sleek, immersive digital environments.

OTT release in India

Netflix confirmed that Boyfriend on Demand will premiere on March 6, 2026, with all 10 episodes available to stream in India and worldwide. A 50-second teaser released on the platform’s social media channels release previously has already built excitement, giving viewers a glimpse into Jisoo’s charming performance and the series’ unique premise. Fans can now mark their calendars for what promises to be one of the year’s most talked-about K-drama releases.