Jack & Jones ad row: Ranveer Singh responds after five days

Actor Ranveer Singh has kicked up a storm for a 'sexist' billboard ad in a Jack and Jones campaign. The billboard ad, which shows a woman flung over Singh's shoulders with the caption 'Don’t hold back. Take your work home.', has been termed as insensitive.

The ad features the actor, all decked up in formals, lifting a woman on his shoulders. A butler is seen in the background, sporting a smirk.

After five days, Ranveer Singh has given a statement via Yash Raj Films which is producing his forthcoming film, ' Befikre'. He has apologised, saying that the ad was misunderstood.

Meanwhile, Jack & Jones has also tweeted an apology. Here is how Twitter is reacting to it:

A new low for women's rights in the workplace in India. What were they thinking? #Fail pic.twitter.com/3PW5mMaKOt

— Siddharth (@Actor_Siddharth) November 20, 2016

@JackJonesIndia @Actor_Siddharth but the problem is that you didn't think before making such an ad in the first place!

— Sej (@sejal_p) November 23, 2016
 

@Actor_Siddharth We didn't intend to offend anyone with one of our billboards. #NOTHOLDINGBACK and withdrawing it immediately.

— JACK & JONES INDIA (@JackJonesIndia) November 22, 2016