It’s a sign! Soulflower MD Amit Sarda has a special policy for customers

One often hears of businessmen consulting their star sign charts before taking important decisions. But Amit Sarda, MD of Soulflower takes his passion for star signs a step further. Sarda categorises the buying pattern of his customers according to their star signs and external factors.

"We understand people’s behaviour according to four factors at the time of a purchase — humidity, wind, precipitation and temperature. All of this is recorded in our database and I believe in it firmly,” says Sarda. Giving an insight into the likes of various star signs, Sarda says his database suggests that jojoba and rosemary products were liked by most signs, Sagittarians leaned a bit more towards Moroccan argan oil, Taurians and Leos favoured tomato soap more than others while tea tree soaps and oils found favour with Capricorns, Geminis and Aries. If you were ever wondering what to gift people in these signs, now you know.