Is Meghan Markle’s 'As Ever' rebrand a desperate bid to stay relevant? Insiders call it her ‘final gamble'

Meghan Markle is no stranger to reinvention, but her latest pivot—rebranding her struggling lifestyle venture from American Riviera Orchard to As Ever—has sparked whispers that the Duchess of Sussex is making one final bid to stay relevant in Hollywood.

With her Netflix cooking show With Love, Meghan just around the corner, insiders suggest this is her last roll of the dice before she risks fading into obscurity. And while she insists the name change reflects her long-standing passion for cooking, crafting, and gardening, critics see it as a desperate attempt to salvage a project that’s been riddled with setbacks.

From Trademark Turmoil to Damage Control

When Markle first announced American Riviera Orchard in March 2024, the excitement was short-lived. The U.S. Patent and Trademark Office denied her application, and a legal protest from gourmet brand Harry & David over its similarity to their Royal Riviera line threw another wrench in her plans.


But instead of addressing the roadblocks head-on, Markle pivoted—debuting As Ever with a glossy Instagram relaunch, telling followers the name means "as it's always been."

"She’s clearly trying to deflect the disaster," a source revealed to Radar Online. "Having to change her brand’s name is an embarrassment. It looks bad from a credibility standpoint—like she and her team don’t know what they’re doing."

Strategic Social Media Moves?

In what seems to be a carefully calculated PR play, Markle has ramped up her social media presence, sharing more personal glimpses of her life. A recent post featured daughter Lilibet running across a sunlit lawn, while a Valentine’s Day tribute to Prince Harry aimed to paint a picture of domestic bliss.

Insiders, however, aren’t convinced.

"She knows people are curious about her children, so she’s throwing them a bone," a source revealed to Radar Online. "Don’t underestimate her—everything she does is about publicity."

The Pressure is On: Can Meghan Deliver?

With Harry’s Netflix Polo series flopping and the couple’s $20 million Spotify deal getting axed, As Ever and With Love, Meghan need to be blockbuster successes—or else.

"A lot is riding on this," the insider confirmed. "Netflix is expecting results. If the show tanks, Meghan and Harry will be back to square one, scrambling for their next move."

So, is this a brilliant rebranding strategy or a last-ditch effort to cling to the spotlight? Only time will tell—but one thing’s for sure: Meghan Markle is betting big on her new empire, and failure is not an option.