Inspiring stories: ZOYA explores Aabha Bakaya's path to success in 'Finely Crafted Journeys
ZOYA from the House of TATA presents ‘Finely Crafted Journeys’ with Aabha Bakaya, the founder of a member-only circle of women achievers, Ladies Who Lead

ZOYA’s muse is Aabha Bakaya, a career business journalist, news anchor, editor and producer turned-entrepreneur who founded Ladies Who Lead, a members-only circle of women achievers.
Tell us about your journey.
I have always been driven and ambitious, especially when it comes to learning and growth. The world today is allowing women more opportunities to participate in the workforce and build on their strengths. I feel I have a great vantage point [to this shift], both as a journalist and as a founder. My entrepreneurial venture was built to be supportive of others in their journey — from facilitating knowledge sharing, collaborations and connections to celebrating their successes.
What do you enjoy the most about your craft?
My craft allowed me to connect with various people — mentors, leaders, friends — and discover their life stories, something I have always enjoyed. These conversations contributed to my own journey to success, defining how I approached the challenges that came my way.
What has your craft taught you about yourself?
ZOYA and you…
The stories that inspire ZOYA’s beautiful designs celebrate women being their most authentic self. This is an idea that I inherently resonate with. The pieces are just beautiful, and I love that the atelier puts so much thought into marrying fine craftsmanship with its stories.
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.