Indian billionaire boss says he has never worn a diamond watch, introduces employee who owns one. Who is Yusuff Ali?

A widely circulated video featuring Yusuff Ali, the Dubai-based Indian business magnate, has caught public attention for its warm and lighthearted tone. The clip showcases a candid exchange between Ali and a member of his staff, offering a glimpse into his approachable personality and connection with employees.

In the footage, Ali playfully remarks that he himself does not wear a diamond-studded watch, while members of his team do. With a smile, he points out this contrast and invites attention to an employee nearby who is sporting such a luxury accessory. The moment carries a humorous undertone but also subtly highlights the success and prosperity shared within his organisation.

As the interaction continues, Ali engages the employee in a brief conversation and discovers that the individual hails from Kerala, the same state as him. This shared background visibly delights him, and he expresses pride in seeing someone from his home region enjoying such success. The exchange concludes on a heartfelt note, with Ali affectionately patting the employee on the shoulder and embracing him, reflecting a sense of camaraderie and mutual respect.


The video was uploaded on his official Instagram profile with a simple caption referencing the diamond watch, but it quickly resonated with viewers. Social media users responded enthusiastically, praising his humility and warmth. Many described him as an admirable personality, while others expressed aspirations to emulate his character. The comments section was filled with appreciation, including heart and applause emojis.

Background and Business Empire

Yusuff Ali is the chairman and managing director of LuLu Group, a global retail giant headquartered in the Middle East. Originally from Kerala, he has built a vast business empire with operations spanning multiple countries. Known as a dominant figure in the region’s retail sector, he oversees a company generating billions in revenue, with hundreds of hypermarkets and shopping malls worldwide.

Early Life and Growth

Raised in a small village in Kerala, Ali completed his schooling locally before moving to Abu Dhabi in the early 1970s to work with his uncle. Over time, he expanded the family business into a global brand. The launch of the first LuLu Hypermarket in Dubai in 2000 marked a turning point, eventually leading to rapid international expansion.

Wealth and Investments

According to Forbes, his wealth is estimated in the billions. His financial portfolio includes significant business ventures and investments, such as a stake in Cochin International Airport and ownership of luxury hospitality properties in the United Kingdom. A major milestone came when his company went public, raising substantial capital through a stock market listing.

Philanthropy and Human Touch

Beyond business, Ali is widely recognised for his charitable contributions. During the global health crisis, he donated millions and supported the creation of a large medical facility in Kerala. His compassion extends to personal gestures as well, as seen in another viral moment where he participated in the final rites of an employee, demonstrating deep empathy and solidarity.