Hubhopper CEO Gautam Raj Anand learnt to optimise time from 'The Lean Startup'
Anand also counts Geoffrey Moore’s 'Crossing the Chasm' among his favourites.

“‘Chasm crossing is not the end, but rather the beginning, of mainstream market development’. This sentence is my favourite from the book. Taking a cue from this pervasive message, I transformed the positioning of my venture from social networking to customised content aggregation,” Anand said.

Another book close to Anand’s heart and the one he keeps going back to is 'The Lean Startup' by Eric Ries. “The book has taught me to optimise time and react very quickly to the market while remaining asset light and utilising human capital to its fullest,” he explained.
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