Hrithik Roshan all set to unveil new luxury brand 'Adamantino'

Poised to create a niche luxury market across the globe, Adamantino has teamed up with Bollywood’s hottest superstar for a glamorous launch soiree. Bringing an A-game to the luxury landscape, Adamantino — a Latin reference to the eternal, unbreakable and unshakable quality of a diamond — mirrors the qualities so brilliantly exemplified by Hrithik Roshan.

Roshan is all set to pull the veil — and a few high-tech rabbits out of his wizard’s hat — for the scintillating reveal, of Adamantino at Joya, the luxury and lifestyle exhibition.

An Italian brand with Indian artisanship, Adamantino is presented by the house of Kaarya Designs. Avinash Gajera, a third-generation diamond entrepreneur, envisions Adamantino as the go-to partner for global luxury brands. “The business path of the future will be carved by innovative collaboration. With Adamantino, we are leveraging our decades-old diamond setting expertise to nurture business partnerships across the globe,” he explains.


Avinash Gajera and Hrithik Roshan. (Image: BCCL)

Like the timeless wizardry of the character portrayed by Hrithik, Adamantino promises to stay ahead of the curve to offer the jet-setting luxury consumer, an unparalleled experience beyond their imagination.