How to strike gold by gilt-tripping
Creating a demand for recycled and ‘fair-mined’ ethical gold is pure genius.


Besides refining 275 tonnes of new gold, India also produced 87 tonnes of recycled gold and 8.6 tonnes more were extracted from ores of other metals, according to World Gold Council 2018 data. It must be remembered that these subtle distinctions are important for the cognoscenti. ‘Fairtrade gold’— meaning it has been extracted from ecologically safe mines by happy miners — has a trendy ring to it and using ‘recycled gold’ extracted from computer components and other industrial detritus has a positively angelic aura.
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