How living in India changed IKEA India boss Mia Olsson Tunér's perception about crowds
For the Swedish-born designer, shopping in India is a breeze.

“When my family and I went to Stockholm last Christmas, I was looking around the market thinking: ‘What’s wrong this year? Why have so few people come out to shop?’ and then I realised that the same amount of people had turned up as every year. It’s just that my concept of crowds had changed after living in India,” she told ETPanache.
“Now when I look at a crowd, I don’t see the crowd but different shades of India. So my perception has changed but I don’t fully realise it until I go home (to Sweden).”
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.