Having a unique voice is most important, says Aeropostale's Kenneth Ohashi

Teen brand Aeropostale has suffered many injuries globally. The company, which competes with many other retailers such as Forever 21, recently filed for bankruptcy in the US. So, when ETPanache caught up with Kenneth Ohashi, Aeropostale’s senior vice-president, international and global licensing, on his recent trip to the city, the biggest question on our mind was, how will the company compete with Forever 21 and many other brands in the country?

“We compete with Forever 21 everywhere in the world. The competition in retail is everywhere and I think putting your unique voice out is important here. Almost 25 per cent of our business product is logo based,” said Ohashi, not before sharing some style tips for teens. “Keep it casual but be confident in your personality,” he says.

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