Have an interconnected work and personal life? This new campaign by American Express is for you

American Express has rolled out a brand campaign in India as ‘hybrid life’ becomes the new norm.

BCCL
Manoj Adlakha, CEO, American Express Banking Corp, India
With more and more people finding their work and personal lives intertwining, a ‘hybrid life’ is now becoming the new norm.

Keeping in mind this new-age highly-integrated lifestyles, American Express recently launched what it describes as a 360-degree marketing campaign and a new brand platform, ‘Powerful Backing: Don’t Do Business / Don’t Live Life Without It’.

Speaking about the launch, Manoj Adlakha, CEO, American Express Banking Corp, India, said, “This is the first time we are introducing a campaign that speaks to all the customer segments we serve, with a single, overarching message: American Express has your back, in life and in work.”


Adlakha added, “The way people work and live has transformed — there is greater interconnectedness in both personal and work life, as well as real and virtual interactions. This blended, hybrid lifestyle is the new norm across the world and India is no exception. Our new campaign focuses on the powerful backing that we provide our customers and partners, enabling them to navigate this blended lifestyle.”

Say Goodbye To Work Worries: 5 Natural Methods To Beat Stress
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A recent study by Optum found that 46% of the Indian workforce reports suffering from some form of stress.

Don't let your busy and stressful worklife take a toll on you. Excessive stress can have a negative effect on your body, mood, as well as behaviour, ranging from headaches, anxiety, fatigue and irritability.

Dr Hariprasad, Ayurveda Expert at The Himalaya Drug Company, shares natural methods to cope with stress:

A recent study by Optum found that 46% of the Indian workforce reports suffering from some form of stress.Don't let your busy and stressful worklife take a toll on you. Excessive stress can have a ne..
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Your eating habits have a significant impact on stress levels. Following a balance of different foods and nutrients is essential. A diet rich in different food items such as vegetables, fruits, whole grains, dairy, fish, and poultry would help you get carbohydrates, proteins, fat, vitamins and minerals. A well-nourished body is better able to cope with the physical and emotional effects of stress.

Your eating habits have a significant impact on stress levels. Following a balance of different foods and nutrients is essential. A diet rich in different food items such as vegetables, fruits, whole..
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All forms of physical activity are useful in managing stress. Exercising has many benefits like releasing endorphins and calming the mind, which in turn help in reducing stress levels. Even 45 minutes of physical activity a day goes a long way towards managing stress.

All forms of physical activity are useful in managing stress. Exercising has many benefits like releasing endorphins and calming the mind, which in turn help in reducing stress levels. Even 45 minute..
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Organising one's workload leads to a sense of control and peace of mind, and there are many ways to achieve this. One way to do this is through adopting time management, prioritising tasks, and scheduling tasks to complete them. Switching between tasks and having them pile up often becomes an additional source of stress. Decentralisation of tasks or asking for help as and when required is also a good way to reduce stress levels.

Organising one's workload leads to a sense of control and peace of mind, and there are many ways to achieve this. One way to do this is through adopting time management, prioritising tasks, and sched..
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Herbs like Ashwagandha have been proven to be effective in managing the negative effects of stress. According to Ayurveda, Ashvagandha helps reduce the damaging effects of long-term stress by rejuvenating the mind and body. It is an adaptogen that helps the body stabilise physiological processes, support better resilience to stress, and maintain a healthy balance between various biological systems.

Herbs like Ashwagandha have been proven to be effective in managing the negative effects of stress. According to Ayurveda, Ashvagandha helps reduce the damaging effects of long-term stress by rejuven..
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Sleep is essential in stress management. Not getting enough sleep typically leads to irritability and fatigue. Oversleeping can make us sluggish, depressed, and puts our health at a higher risk. Getting the right amount of sleep, between 7-8 hours, is a good way to stay energised and effectively manage the challenges of the day.

(Text: IANS)

Sleep is essential in stress management. Not getting enough sleep typically leads to irritability and fatigue. Oversleeping can make us sluggish, depressed, and puts our health at a higher risk. Gett..
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Adlakha stressed that American Express was always a “relationship company”. He said, “Since our inception, we have put our customers at the centre of everything we do. We are building on this heritage of service, security and trust. The campaign reinforces the enduring relationships we have with our customers and how we support them in ways big and small.”

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The new brand campaign was presented at an event showcasing dual passion-points of Indian millennials — technology and travel. The event featured innovative use of technology to transport the attendees into reallife simulation of diverse experiences.

Members of the public can access these experiences through brand activations in DLF Mall of India (Noida) and Cyber Hub (Gurugram).

Work-Health Balance: Diabetes Checklist For High-Flying CEOs
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If you have already been diagnosed with diabetes, here are 10 things to keep in mind when you travel by air.
If you have already been diagnosed with diabetes, here are 10 things to keep in mind when you travel by air.
Carry a medical ID that states that you have diabetes, just in case of an emergency.
Carry a medical ID that states that you have diabetes, just in case of an emergency.
Pack twice as much blood-testing supplies and diabetes medication as you think you may need. This could include insulin, other antidiabetes medication, syringes, glucose meter (with extra batteries), candy/sugar (in case of a low-blood sugar/hypoglycaemia episode). Carry your prescription with you.
Pack twice as much blood-testing supplies and diabetes medication as you think you may need. This could include insulin, other antidiabetes medication, syringes, glucose meter (with extra batteries),..
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Don't keep your insulin in your check-in luggage as it could get affected by changes in temperature and cabin pressure.
Don't keep your insulin in your check-in luggage as it could get affected by changes in temperature and cabin pressure.
Inform the security about medication in your baggage or if you are wearing an insulin pump.
Inform the security about medication in your baggage or if you are wearing an insulin pump.
If you inject insulin, do so only when you see the cabin crew come down the aisle with the serving tray. If you take your insulin too much in advance, the delay in the meal reaching you could lead to a drop in your blood sugar.

Be careful while injecting insulin in the plane as the pressure difference could affect the plunger of the syringe.
If you inject insulin, do so only when you see the cabin crew come down the aisle with the serving tray. If you take your insulin too much in advance, the delay in the meal reaching you could lead to..
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Eat a meal that is low in fat, cholesterol and sugar.
Eat a meal that is low in fat, cholesterol and sugar.
If you are crossing a time zone, remember, travelling west makes you gain time and travelling east makes you lose time. This could affect your meals and how much medication you need.
If you are crossing a time zone, remember, travelling west makes you gain time and travelling east makes you lose time. This could affect your meals and how much medication you need.
Check your blood sugar after you land.
Check your blood sugar after you land.
Keep track of your glucose after you land, since jet lag can make it harder to interpret if your blood sugar is low or high.
Keep track of your glucose after you land, since jet lag can make it harder to interpret if your blood sugar is low or high.

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