Hairstylist's Ujala hair dye experiment goes viral: Blinkit and Swiggy Instamart weigh in

In a recent viral video circulating across social media platforms, hairstylist Rahul Kalshetty has sparked a buzz with his unconventional approach to hair colouring. The video showcases Kalshetty using a rather unexpected ingredient from Indian households, 'Ujala,' to dye his client's hair.

While traditional hair colour trends like balayage and ombre continue to dominate the beauty scene, Kalshetty's experiment has certainly turned heads.

Surprising Results: Ujala As A Hair Dye

The video begins with Kalshetty addressing his audience, stating that the experiment was conducted in response to public demand. He proceeds to apply Ujala, a liquid fabric enhancer known for its whitening properties on clothes, onto his client's hair.


Despite initial scepticism, the results depicted in the video are surprisingly impressive, showcasing the client's hair in a perfect shade of white with subtle blue undertones.

Blinkit And Swiggy Instamart Join The Conversation

With the video rapidly gaining traction, various online platforms and companies have joined the conversation. Blinkit, an online delivery service, humorously commented, "So this is why we are getting so many Ujala orders," indicating the impact of the viral video on consumer behaviour.

Similarly, Swiggy Instamart chimed in with a witty remark, "Tujhse naraz nahi zindagi hairan hoon mai," cleverly playing on words related to hair and surprise.

Social media users also joined the discussion, suggesting other unconventional methods for hair coloring. From using household items like Harpic to playful suggestions such as Roohafza, the comments section was filled with humor and curiosity. However, amidst the lighthearted banter, questions regarding the long-term effects of using Ujala on hair quality remain unanswered.

Prior Testing With Hair Colours

Prior to experimenting on his client, Kalshetty had tested Ujala on his own hair, showcasing his aim to explore innovative techniques in hair styling. This isn't the first time Kalshetty has ventured into unconventional methods, as he previously experimented with blue ball pen ink as a hair neutralizer.

While the viral video has certainly captured attention and sparked laughter, it also raises important considerations regarding the safety and efficacy of unconventional hair coloring methods. As the beauty industry continues to evolve, stylists like Kalshetty push boundaries and challenge norms, inviting both admiration and curiosity from audiences worldwide.