Gucci x Adidas launches umbrella at Rs 1 lakh, but it's not waterproof & won't protect you from rain; gets slammed on Twitter

Luxe high-end brand Gucci joined hands with sportswear company Adidas AG for an umbrella collaboration which failed to save them from the burning heat of criticism on the Internet after the product was launched in China.

The brands are getting massively trolled for launching an umbrella with a price tag of 11,100 yuan ( Rs 1,29,000 approximately). The umbrella's cost isn't the only bizarre thing about it.

The umbrella, for which you need to shower down over a lakh of rupees, won't even save you from actual rain. Yes, it's not waterproof!


Gucci earlier described the product as an umbrella on their official website. However, after receiving major backlash online and becoming a subject for trolling, the brand changed the classification to 'sun umbrella' or a parasol, stating that the main purpose of the product is to provide protection from sun or for decorative use, according to a report on Bloomberg.

But netizens around the world are not buying it - the umbrella and the explanation. Several people on Twitter expressed their shock and displeasure on the luxe brand's umbrella being sold as a "status symbol" and not even being on any use against rain.

"Imagine buying a $1600 umbrella as a status symbol, discovering it doesn’t stop rain, then finding out it was never intended to work in the first place," one person wrote on Twitter, adding that he'd rather "get publicly swindled out of $1600 in a low level ponzi scheme than be seen holding a gucci umbrella."

Another person wrote on the micro-blogging platform that an umbrella being sold for an expensive price as this will generate outrage anywhere for obvious reasons.