Growth should not depend on funding: Practo's Shashank ND

For its founders, between Practo’s inception in 2008 and its current position as leader in the Indian online healthcare service, there were many valuable lessons to be learned.

Retracing the path with its ups and downs, co - founder, Shashank ND enumerates simple tips for online entrepreneurs who are about to embark on a new journey.

The four golden rules 1. First and foremost, focus on deliverables. For any digital start-up, there really has to be only two focus areas — code and sell. When I enter my office, there are just two things on the board: how many lines you have written and how many sales you have made.

2. It is usually things that nobody has done before that will actually work. Be comfortable in doing things the first time.

3. It is very important to hire the right people. They might be raw and crude, but you have to get them and polish them.

4. Finally, it is important to lead from the front. As a startup founder, you should be facing your challenges on the field upfront.

Raise funding for a startup The most dif ficult part is the reputation and growth of the company. Growth brings funding but it should not depend on funding. A ridiculous amount of execution is required for a company’s growth.