The ecological impact of ethical sourcing of products, right from production to disposal, is increasingly influencing the consumption pattern and purchase decisions of people across societies and demographics.
The pandemic boosted the growth of the nutritional and health supplements market in India with an increased percentage of customers now looking at these supplements as a necessity.
With times still being uncertain and speculations around the third wave, the demand is still seeing a steady rise.
"With purchase patterns showing an increase in demand around the festive season, it seems safe to assume that these products are also being looked at as gifting options by many," says Ankur Dayal, CEO and Co-founder at Primarc Pecan.
New Trend Preventive healthcare is now gradually coming into the light with more and more healthcare professionals educating people about the importance of nutritional supplements, to over 40 per cent cumulative increase in health supplements purchase on leading marketplaces as per data available from our portfolio in the category.
"Consumers are now looking at purchases ranging from protein supplements to multivitamins online, with trends special peaking around offer days. We saw an astonishing 20 per cent rise in orders from outside metro 1 cities with overall order volume coming close to the top 5 metros in 2021. We see a clear increase in penetration in these new markets with a steep increase in orders from tier 2,3 cities," Dayal shares.
Narendra Firodia, right, says people have realised that our health and environmental health are entwined; Ankur Dayal, left, says consumers are now looking at purchases ranging from protein supplements to multivitamins online.
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Sales Rise With digital marketing and social media helping more and more brands reach customers beyond the metros, we see newer possibilities opening up for the category.
Narendra Firodia, Co-founder of YouCare Lifestyle agrees as he says, "Having realised that our health and environmental health are entwined, this festive season is seeing an upward trend in a clean approach to lifestyle with green, sustainable and ethical gifting. Today, as we stand socially distanced, the bond we share with our loved ones seems closer than ever. The rise in conscious consumerism has led to an evolved gifting choice among contemporary consumers. They have become mindful of the impact their purchases can make on society and the planet. This shift towards green and planet-friendly gift products is a positive sign and shows that we are at the threshold of a much-needed transformation."
An organic, natural, and healthy lifestyle has become the new norm. The ecological impact of ethical sourcing of products from production to its disposal is increasingly influencing the consumption pattern and purchase decisions of people across societies and demographics. In the ongoing pandemic, individual and family health stood as a primary focus for everyone.
"Nowadays, the conscious end-users are more mindful, which has led to a preference for a holistic and sustainable lifestyle i.e., right from food to personal care. Be it Millennials, Gen-Xers, Baby Boomers, or the Silent generation, everyone irrespective of their age is emphasizing the need to be healthy through eco-friendly buying. Their gifting choices, this festive season, have also evolved as they have now shifted towards label brands dedicated to raising the bar in terms of a clean and sustainable approach to lifestyle," he adds.
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Healthy Festive Meal Plan Is Here: Add Kitchen Spices, Curd, Greens & Fruits To Your Daily Diet
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The second year of pandemic festivities is around the corner.
It may be difficult to stop yourself from indulging in the sweet and savoury dishes during Dussehra and Diwali, but it is wise to be mindful at every step.
While completely refraining from the delicious delights may be an impossible task, adding some essentials to your plate can go a long way.
Some fibrous greens and fruits, spices from the kitchen cabinet and flesh food will ensure strong immunity during your festive celebration.
In an interaction with ETPanache Digital, Ayurvedic doctors and Kapiva Academy of Ayurveda consultants Dr Aswathy and Dr Anand Dwivedi, and Deepti Khatuja, Assistant Manager and Clinical Nutritionist at Fortis Memorial Research Institute, shared the must-have food items during this period.
The second year of pandemic festivities is around the corner.It may be difficult to stop yourself from indulging in the sweet and savoury dishes during Dussehra and Diwali, but it is wise to be mindf..
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People have been struggling to understand the key to finding a balanced diet that provides all the macro and micro nutrients needed by the body for good health.
Look no further. Veggies hold the answer.
All seasonal vegetables have a rich source of multiple micronutrients and antioxidants that can aid in better immune function, regulate gut microbiota and reduce inflammation.
Green leafy vegetables are rich sources of beta carotene (precursor of Vitamin A), Vitamins C and E, antioxidants and fibre.
Red bell pepper is also rich in Vitamin C.
People have been struggling to understand the key to finding a balanced diet that provides all the macro and micro nutrients needed by the body for good health.Look no further. Veggies hold the answe..
Read More
Always try to add common and seasonal foods to your diet as they can be a great source to boost immunity.
Like its green counterparts, fruits like papaya, guava, apple, grapes, mango and many others are also rich in beta carotene, Vitamin C, Potassium, 13 vitamins and folate which help in overall maintenance of health and immunity.
Citrus fruits like oranges, tangerines, lemons, sweet lime and gooseberries (amla) are good sources of Vitamin C.
Always try to add common and seasonal foods to your diet as they can be a great source to boost immunity.Like its green counterparts, fruits like papaya, guava, apple, grapes, mango and many others a..
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Try to add a lot of fish to your diet, if you are a non-vegetarian. They have a rich source of protein, Vitamin A, Vitamin E and essential fatty acids.
As far as meat is considered, opt for lean cuts and junk red meat. Flesh foods are packed with nutrients such as iron, zinc and essential amino acids.
Try to add a lot of fish to your diet, if you are a non-vegetarian. They have a rich source of protein, Vitamin A, Vitamin E and essential fatty acids.As far as meat is considered, opt for lean cuts ..
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Spices from your kitchen cabinet are the herbal medicines that have been used for centuries in Indian homes.
These beneficial spices are packed with micronutrients and antioxidants that will give your body the necessary strength it needs.
Turmeric (haldi) is considered as one of the best sources for fixing cough-related problems, and boosting immunity.
Clove and dry ginger (sunthi) are good for digestive disorders and for those suffering from prolonged cough.
Fenugreek (methi) shows immediate action on gastric-related problems. Cinnamon has antiviral properties. It can help with digestion as well regulate high cholesterol issues.
Spices from your kitchen cabinet are the herbal medicines that have been used for centuries in Indian homes.These beneficial spices are packed with micronutrients and antioxidants that will give your..
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Caring for the gut during the festivities is of primary importance.
Try to add fibrous millets to your diet as they are packed with multiple micronutrients.
A bowl of curd can also do wonders. It has many nutrients, and improves gut health by regulating gut bacteria. It also aids immune function and reduces inflammation.
Caring for the gut during the festivities is of primary importance.Try to add fibrous millets to your diet as they are packed with multiple micronutrients.A bowl of curd can also do wonders. It has m..
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Try a decoction with heart-leaved moonseed (giloy), basil leaves (tulsi), ginger and pepper. This mixture will help in digestion and boosts immunity.
Including more turmeric, ginger, garlic and coriander in your daily cooking can also speed up digestion.
Try a decoction with heart-leaved moonseed (giloy), basil leaves (tulsi), ginger and pepper. This mixture will help in digestion and boosts immunity.Including more turmeric, ginger, garlic and corian..
