Google Pixel upgrade program: Find out how you can get the latest Pixel phone, starting at just Rs 3,333/month

Google has unveiled a first-of-its-kind Pixel Upgrade Program in India, aimed at making premium Pixel smartphones more accessible and simplifying yearly upgrades. Starting at just ₹3,333 per month, the initiative allows users to own a Pixel device and switch to the latest model each year with minimal hassle.

Price & Availability

The program covers select Pixel smartphones, including Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold, available through a 24-month no-cost EMI plan. Users can upgrade to a newer eligible Pixel after completing nine monthly payments, with the balance of the original EMI loan adjusted at the time of exchange. The program is live across select partner retail stores in India and runs until 30th June 2026, in partnership with Cashify, Bajaj Finance Ltd., and HDFC Bank.

How the Program Works

Select a Pixel device.
Visit a partner store.

Purchase the phone on a 24-month no-cost EMI plan.
Enroll in the Pixel Upgrade Program via the Cashify website within 30 days.

After 9–15 EMI payments, users can trade in their current Pixel for a new eligible model. Cashify ensures assured buyback irrespective of the device’s condition, provided it powers on and passes basic functional checks. Customers can also receive an exchange bonus of up to ₹7,000 when trading in an existing device.

Additional Benefits

The program also bundles trial subscriptions to Google services:
Pixel 10 Pro, 10 Pro XL, 10 Pro Fold: 1 year Google AI Pro, 6 months Fitbit Premium, 3 months YouTube Premium
Pixel 10: 6 months Google One Premium (2TB), 6 months Fitbit Premium, 3 months YouTube Premium

Why It Matters

Commenting on the launch, Mitul Shah, MD, Devices and Services, Google India, said the program reflects Google’s belief that premium technology should be within reach for more users across India. The Pixel Upgrade Program ensures users always have the latest Pixel, with flexible EMIs, guaranteed value retention, and a worry-free upgrade process.