‘GOAT’s out of the bag’: Jay-Z announced as 2027 Super Bowl halftime performer

Roc Nation and Apple Music announced Jay-Z as the performer for the 2027 Apple Music Super Bowl LXI Halftime Show in a joint Instagram post. The announcement was made during ESPN’s Monday Night Football broadcast featuring the Philadelphia Eagles and Dallas Cowboys.

The Instagram post featured a video of Jay-Z sitting in a football stadium. Its caption read, “GOAT’s out of the bag.”

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What Jay-Z said about his Super Bowl halftime show

Jay-Z reflected on his musical career and the upcoming performance in a statement. “From Reasonable Doubt to standing on the Super Bowl halftime stage, this has been a journey. Thirty years of music, work, and culture on the world’s biggest stage. This run continues to be a dream come true,” he said, as cited by People.


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According to USA Today, NFL Commissioner Roger Goodell said, “When we first reached an agreement with Roc Nation to produce the show, I had just one request: that JAŸ-Z take the stage himself one day, whenever the moment felt right to him. I couldn’t be more excited for fans around the world to experience the artistry, creativity and cultural impact he will bring to the Super Bowl stage.”

Jay-Z joins Kendrick Lamar, Usher and Rihanna on the halftime show list

In July, Bad Bunny’s halftime show earned a record nine Emmy nominations. That made it the most-nominated Super Bowl halftime show ever. His performance brought 128.2 million viewers. There were also other artists who performed the halftime show in recentyears;s Kendrick Lamar performed in 2025. While Usher took the stage in 2024, followed by Rihanna in 2023.

The Super Bowl LXI will take place on February 14th, 2027 at the SoFi Stadium in Inglewood, California.

On September 13th, 2026 he also celebrated the premiere of his new eight-part HBO docuseries JAŸ-Z in 8. That time in an Interview with People, he said, “It was one of those moments where, Reasonable Doubt, I didn’t know the music business. So I didn’t have aspirations of any goals. I was just making music to make music. And then, (In My Lifetime,) Vol. 1, I was trying. Then Vol. 2, I figured out songwriting.”

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Jay-Z has also played an important role in selecting Super Bowl halftime performers through Roc Nation’s partnership with the NFL. In a September 2024 interview with Variety, producer Jesse Collins confirmed that Jay-Z makes the final call on the performers.

“It’s a decision that Jay makes,” Collins said. He added that Jay-Z had made the choice each year since Roc Nation joined the show’s production team in 2021, praising his selections.