Gin drinkers to get more experimental in 2020; new brands at accessible price points will be a hit
The industry will also witness a rise in the demand of sensory experiences surrounding gin.
By ET CONTRIBUTORS | Updated:
Agencies
2020 might see a rise in the demand of sensory experiences surrounding gin. (Image: Juiper Bar)
By Prakash Chandra
Once considered old-fashioned, today millennials are warming up to gin. The grain spirit, whose main flavor is juniper berries, is experiencing a revival of sorts, with an upsurge in both, new varieties of gin as well as new consumers.
India, too, is joining this global trend, with gin gradually regaining importance in the country's metro cities.
In addition to making a comeback, the spirit is also getting a makeover and is no longer confined to traditional styles. It has set out to revolutionise the cocktail experience with its modern renditions of homegrown infusions, or craft gin.
This has given birth to a trendy new drink that has added elements ranging from citrus, floral and fruity to spices and herbs.
Gin is getting a makeover and is no longer confined to traditional styles. (Image: Juniper Bar)
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It's a spirit whose subtle flavour appeals largely to the Indian palate.
And a mark of Indians' increasing love for the spirit is the country's first gin bar, Juniper at Andaz Delhi. Housing over 35 varieties of gin, the bar also pays tribute to Delhi with a special infusion created using cumin, coriander, cardamom, ginger, vanilla and orange.
As the spirit continues to grow in popularity, experimentation with a wide variety of depths and intensities of flavours is likely to increase in the new year, and decade. Not just the creators, but drinkers too are expected to get more experimental with their gin.
2020 will see the entry of more bespoke homegrown gin brands with accessible price points taking over the Indian market. Additionally, there will also be a rise in the demand of sensory experiences surrounding gin as well as mixology workshops amidst Indian consumers.
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* The Author is the Lead Mixologist at Juniper Bar, Andaz Delhi.
Gin Day: Beat The Summer Heat With These Easy-To-Make, Fun Cocktails
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Gin has made a uber-cool comeback on menus. The drink is suddenly everybody's go-to spirit - which is perfect for the summer as several gin cocktails feature fresh, citrus, floral and even fruity notes.
So this Gin Day, we asked experts across the country to share their secret recipes for the perfect gin cocktail - from naughty with jägermeister to nice with tonic.
Gin has made a uber-cool comeback on menus. The drink is suddenly everybody's go-to spirit - which is perfect for the summer as several gin cocktails feature fresh, citrus, floral and even fruity not..
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Ingredients Beefeater Dry: 50 ml Tonic of preference Wheel of Lemon Wheel of Orange
Method - Pour gin into a glass - Half fill the glass with tonic. Add ice - Put a wheel of lemon and orange in glass - Top up with tonic, and stir
(Courtesy: Beefeater)
IngredientsBeefeater Dry: 50 mlTonic of preferenceWheel of LemonWheel of OrangeMethod- Pour gin into a glass- Half fill the glass with tonic. Add ice- Put a wheel of lemon and orange in glass- Top up..
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Ingredients Gin: 60 ml Orange syrup: 15 ml Mace tarmerice syrup: 15 ml Orange slice: 2 Grapes (chopped): 3 Rosemary: 2 sprigs Berries: 4 Cucumber: 2 slices Smoked with dry rosemary: 1 sprig Tonic water
Method - Shake maze turmeric syrup and gin in shaker with ice - Pour into glass, followed by cucumber, berries, rosemary, chopped grape & orange - Top up with tonic water & smoked with dried rosemary
Ingredients Beefeater Dry: 20 ml Campari: 20 ml Sweet vermouth of preference: 20 ml Ice (cubed/hand-chipped or block) Orange slices: 2 for garnish
Method - Pour all ingredients into a mixing glass and stir together to chill and dilute to release flavors and aromas of the drink - Strain into the glass with a single block of ice - Garnish with orange
(Courtesy: Beefeater)
Glass: Old fashioned/tumbler/rocksIngredientsBeefeater Dry: 20 mlCampari: 20 mlSweet vermouth of preference: 20 mlIce (cubed/hand-chipped or block)Orange slices: 2 for garnishMethod- Pour all ingredi..
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Ingredients Gin: 60 ml Cucumber: 6 slices Green tea syrup: 30 ml Litchi juice: 45 ml Lime juice: 15 ml
Method - Muddle cucumber in shaker - Add gin, green tea syrup, litchi juice and lime juice - Serve in champagne saucer - Garnish with cucumber stick
(Courtesy: Grand Hyatt Kochi Bolgatty)
IngredientsGin: 60 mlCucumber: 6 slicesGreen tea syrup: 30 mlLitchi juice: 45 mlLime juice: 15 mlMethod- Muddle cucumber in shaker- Add gin, green tea syrup, litchi juice and lime juice- Serve in cha..
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Ingredients Gin: 30 ml Jagermeister: 30 ml Peach Schnapp: 15 ml Orange Juice: Top Up Lime Juice: 15 ml
Method - Pour in all the ingredients in a Hurricane glass. No shaking or stirring necessary - Garnish with peach slice
(Courtesy: The LaLiT, New Delhi)
IngredientsGin: 30 mlJagermeister: 30 mlPeach Schnapp: 15 mlOrange Juice: Top UpLime Juice: 15 mlMethod- Pour in all the ingredients in a Hurricane glass. No shaking or stirring necessary- Garnish wi..
(Disclaimer: The opinions expressed in this column are that of the writer. The facts and opinions expressed here do not reflect the views of www.economictimes.com.)
