Founder shares his success routine: ‘3 cups of coffee, ice bath’; ‘Is he working in a kitchen?’ quips netizens

A startup founder recently found himself at the center of online ridicule after showcasing his meticulously planned early-morning routine on LinkedIn. Meant to inspire others with a glimpse into his personal path to productivity, his elaborate schedule ended up becoming a trending topic on the subreddit LinkedIn Lunatics, where users mocked its excessive detail and apparent impracticality.

According to the now-viral post, his day starts at 5:30 a.m., kicking off with a short walk outdoors to get some sunlight. This is immediately followed by breathing exercises, a mixture of lemon juice and Celtic sea salt, and an electrolyte drink. He then reportedly enters a sauna for ten minutes before having his first cup of coffee. A brief but intense ice bath is next, lasting up to six minutes, succeeded by a half-hour workout. Another cup of coffee follows, then a shower, and finally dressing up for the day.

Before heading to the office, he claims to jot down his goals and review all his financial accounts. By 7:50 a.m., he’s sipping on his third coffee of the morning while listening to an audiobook. He reaches his workplace at 8 a.m., and just five minutes later, eats breakfast—a combination of eggs, avocado, pink Himalayan salt, more electrolytes, and yet another cup of coffee. At 8:15 a.m., he sits down to check his schedule and prepare for the workday.


In the post, the entrepreneur explained that this highly structured routine is the secret behind his peak performance and clarity of mind. He emphasized that self-discipline, consistency, and repeatable habits are the backbone of lasting success.

However, Reddit users weren’t buying it. Many took to the comments section to lampoon his day-to-day schedule. One joked that the founder must be working directly from his kitchen, considering how quickly he transitions from office arrival to cooking breakfast. Another commenter playfully analyzed his ritual involving both Celtic and Himalayan salts, saying one comes before checking his bank accounts and the other afterward—suggesting he might be trying to balance more than just minerals. Others questioned the need to scrutinize finances daily, hinting that such frequent checks could signal insecurity rather than wealth.

The thread quickly turned into a light-hearted roast, poking fun at the founder’s quest to turn routine into a performance.