Forget recruitment agencies. One CEO's genius move led to 20 hires in just 7 days

When you’re racing against time with big orders to fulfil, finding the right people can feel impossible. That’s exactly what Ahmedabad-based CEO Abhilash faced when his new factory was ready to roll—but the assembly line was missing its most crucial ingredient: skilled technicians. Traditional hiring routes, from ITIs to contract agencies, hit dead ends. So he went back to basics and tried something totally unexpected—and it worked like a charm.

Abhilash spent nearly a week exploring every possible hiring option. The usual channels failed: ITI students were busy with semesters, and agencies couldn’t supply 15–20 technicians on such short notice. That’s when he turned to WhatsApp.

He visited every nearby shop in the villages around the factory and handed out a simple job one-pager in Gujarati. Local shop owners were asked to forward it to their community groups, with a small incentive of INR 200 if someone joined and stayed for two weeks. The result? 20 hires in just seven days.


Abhilash’s approach proves that sometimes, the tried-and-tested methods don’t cut it. By stripping the problem down to first principles and thinking creatively, even a small tech twist like WhatsApp can solve big challenges faster than you’d expect.

Internet reacts

Many people shared that WhatsApp can be surprisingly effective in a variety of situations, from hiring to launching new products, often generating more traction than traditional methods. Some celebrated it as a classic example of Indian “jugaad” at its best. Others highlighted creative approaches they had tried, like using Instagram pages with made-up names to boost job posts and attract a flood of applications.


A few noted that offering slightly higher pay than the market rate can draw dedicated talent quickly. Overall, readers agreed that thinking outside the box and relying on practical, unconventional solutions often saves the day in entrepreneurial journeys.