For Lamborghini India, all publicity is good publicity

The PR machinery usually goes into overdrive when a high-end luxury brand seems to court bad press. But for Lamborghini India, all publicity is good publicity. The luxury sports carmaker was in the news recently when Prateek, Mulayam Singh Yadav’s younger son, was seen driving around in a swanky new blue Lamborghini. While Yadav junior posted pictures of his ‘Blue Bolt’ on social media, the show of extravagance ahead of the crucial UP polls didn’t go down well with the voters, with many questioning SP’s socialist ideology.

Prior to that, a video of Maharashtra MLA Narendra Mehta’s wife Suman crashing her newly gifted Lamborghini into an autorickshaw started to make the rounds. Talking about the negative publicity the luxury automaker had been getting, Sharad Agarwal, head of Lamborghini India, said, "Our customer comes from different backgrounds. What is more important is that they are very passionate about driving; they appreciate the Italian attributes of the car and somewhere they want to reflect that in their personality."

Stressing on Lamborghini’s continuing position as the ultimate aspirational marque, Agarwal said, "When people feel the time has arrived to own one and enjoy that experience, they buy one for themselves or for their loved ones, I leave it there. If someone has done well, has the aspiration and passion to drive one, Lamborghini is always on the top of the mind for customers. Publicity — good or bad — can’t be harmful.".