For a good cause: Manish Malhotra, Sabyasachi & Tarun Tahiliani join hands to raise funds for Covid-19

Fashion will always be associated with glamour—but it’s also an industry that employs millions of people around the country. And one that has been badly hit by the Covid-19 pandemic.

Following the nationwide lockdown, the industry has witnessed a drastic dip in the sales of textiles and apparels, instantly affecting cash flow. While many designers are looking after the well-being of their craftsmen, a number of smaller businesses are not able to withstand the financial blow.

To help these smaller businesses, the Fashion Design Council of India (FDCI) recently established a Covid-19 Support Fund to offer financial assistance to small businesses and young designers in need and a number of leading, established designers are lending their support.


Among the designers pitching in to help are Manish Malhotra, Sabyasachi, Tarun Tahiliani and Rahul Mishra who each will be auctioning one of their masterpieces to raise funds for the FDCI Covid-19 Support Fund. The first item to be auctioned is one of designer Manish Malhotra’s most popular sequinned saris. Bidding is said to start at Rs. 1,15,000/-.

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Manish Malhotra - A former Indian Model turned Bollywood’s favourite Costume Designer and now one of India’s most revered Bridal Couturiers. . We are delighted to kickstart the first live session of Fraternity Talks with Manish Malhotra where he not only throws light on the Impact of glamour on couture consumerism but also on fashion’s role play in social causes post pandemic and the way forward. . Session timing: 5:00 PM, 18th April 2020 . @manishmalhotra05 @mmalhotraworld @fdciofficial . #ShantanuNikhil #SNFraternityTalks #ManishMalhotra #SNxMM #covid #fdci #comingsoon

A post shared by Shantanu and Nikhil (@shantanunikhil) on Apr 15, 2020 at 4:16am PDT

The four industry stalwarts will also join designer duo Shantanu and Nikhil for an interesting Instagram Live series focusing on where the industry is headed post the pandemic, dubbed “Fraternity Talks”.

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Manish Malhotra, Rahul Mishra, Sabyasachi Mukherjee and Tarun Tahiliani in talks with Shantanu and Nikhil! . Four legends of the Indian Fashion Industry come together on one platform united by one cause- an auction to raise funds for FDCI Covid-19 Fund . Exclusively on Instagram. Stay tuned! . #ManishMalhotra #RahulMishra #Sabyasachi #TarunTahiliani #FDCI #ShantanuNikhil #SNFraternityTalks

A post shared by Shantanu and Nikhil (@shantanunikhil) on Apr 14, 2020 at 3:56am PDT

The series is scheduled to begin on 18th April with designer Manish Malhotra talking to Shantanu and Nikhil about the impact of glamour on couture consumerism, the way forward for fashion and its role in social causes post the pandemic.