Follow your heart when buying a watch: Pascal Brandt, Bulgari Watches

Pascal Brandt, Bulgari Watches Communications Director, advises on how to choose a perfect watch.


"Today, the function of the watch is not the driver anymore, which was the case 25 years ago. The world has changed. Precision and time reading is on your phone. Your new driver is your belly and brain. You go by emotions. If you go watch shopping, you look at watches and a few catch your eye. You feel a pull from a few — it's completely emotion driven. The company needs to generate that emotion when designing a watch. You have to make it different and distinctive without making it a crazy, cash register thing on your wrist. So, a man should always go with his feelings."