Fine jewellery redefined: Show yourself some love with Irasva's new line of ornaments

Irasva, is a recently launched fine jewellery shopping destination for everyday wear. The brand, which opened its flagship store on Hughes Road in Mumbai, offers an interactive storytelling experience to help customers engage with the jewellery.

Having a strong online presence across the country, Irasva replicates its success with a minimal approach where each creation comes to life and creates a memorable experience for the customer.

Each design is crafted with perfection for today’s women who are always on-the-go. Each product embodies the true essence of self-love. An interactive place for self-discovery, set against the backdrop of modern and easy-on-the-eye interiors, the showroom is spread across 3,000 square feet and epitomises a contemporary outlook.


Focusing on the current industry trends and in-store experiences offered by the brand, Amit Gadkari, CEO, Irasva, said, “Due to the evolving retail industry trends, today’s consumers demand more personalised and experiential shopping. Hence at Irasva, we strive to deliver our distinctive in-store experiences by not focusing on selling alone but engaging the customer in an interactive story-telling experience.”

Bi-annual program

Gadkari added, “Our primary objective is to build a lifelong relationship with the customer. This is reflected in Irasva’s Forever Shining Program — a complimentary lifetime maintenance service for your jewellery. We believe that fine jewellery deserves to be worn every day. Irasva helps you keep your jewellery in pristine condition with the ‘Forever Shining Program’, which offers bi-annual treatment and is available to all our customers at our flagship store.”

The IRASVA ‘Forever Shining’ program includes:
• Complete cleaning and
polishing
• Stone tightening
• Prong tightening

Authenticity and transparency are one of our key factors while grading diamonds for certification. The key diamond certification partners, HRD Antwerp, with more than 500 years of expertise, represent the hallmark of authentic European quality that provides peace of mind and assurance to consumers while purchasing Irasva fine jewellery.

“We want consumers to make an informed decision about the investment they put into buying jewellery. Hence, we provide an HRD Antwerp certificate and the care guide with each of the purchases made,” said Gadkari.

Creating memories

The brand also helps create personalised and timeless memories at the store with each design. Gifting has gained momentum with people opting for more meaningful, relatable and bespoke gifts for their loved ones.

Based on the inclusive idea of self-love and appreciation, Irasva promotes self-gifting as an important aspect in one’s life. At Irasva, the giftables collection focuses on elevating an everyday moment to an extraordinary one.

The collection is characterised with fun and attractive motifs such as various emojis, magical celestials, gifts for kids where you can wear your favourite spirit animal or even a hashtag.

Irasva has also introduced personalisation of jewellery, allowing consumers a chance to create their own story. Make each piece more meaningful and add a special touch by engraving the dates, initials or words on a wide array of bracelets and pendants.

The sales consultants guide the consumers through a three-step process to curate a special piece of jewellery with a personalised message on it.

“At Irasva we want to provide consumers with a sensory approach where the brand manifests itself as a physical experience,” added Gadkari.

The in-store experience and exceptional after-sales service are another aspect that set Irasva apart from the rest.

About Irasva

Renaissance Global Group’s Irasva is an everyday fine jewellery brand for the woman of today. The brand’s gold and diamond jewellery are a conf luence of two shared ideologies that the modern woman lives by — a love for self and a love for expression.

When the purest forms of emotions, ‘IRA’ or love form an eternal bond with ‘SVA’, the essence of self, an inseparable harmony of self-love called Irasva was born. The brand’s purpose is to inspire women to create, feel beautiful and express themselves with confidence in every moment.